Digital Marketing Social Media

Master the art of digital marketing and social media strategy

About Digital Marketing Courses

Comprehensive program designed for modern digital marketers

Our Digital Marketing Courses provide comprehensive training in all aspects of digital marketing, from foundational principles to advanced strategies. Learn from industry experts and gain hands-on experience with cutting-edge tools and techniques that drive real business results.

Training Options

Classroom Training Schedule

Course Module Duration Price (KES) Price (USD) Action
Digital Marketing Fundamentals 2 Weeks KES 55,000 USD 1,000 Register
Advanced Digital Marketing 4 Weeks KES 55,000 USD 1,000 Register
Complete Digital Marketing Package 8 Weeks KES 55,000 USD 1,000 Register

Online Training Schedule

Course Module Duration Price (KES) Price (USD) Action
Digital Marketing Fundamentals 2 Weeks KES 55,000 USD 400 Register
Advanced Digital Marketing 4 Weeks KES 55,000 USD 400 Register
Complete Digital Marketing Package 8 Weeks KES 55,000 USD 400 Register

About the Digital Marketing Course

Our comprehensive Digital Marketing Courses are designed to equip you with the skills and knowledge needed to excel in today's digital landscape. Whether you're a business owner, marketing professional, or aspiring digital marketer, this program will provide you with practical, hands-on experience using industry-standard tools and methodologies.

The curriculum covers all major aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, pay-per-click advertising (PPC), email marketing, analytics, and digital strategy development. You'll learn from experienced industry professionals and work on real-world projects that build your portfolio.

Target Participants:

  • Marketing professionals seeking to upgrade their digital skills
  • Business owners wanting to improve their online presence
  • Entrepreneurs and startup founders
  • Students and recent graduates interested in marketing careers
  • Career changers looking to enter the digital marketing field
  • Anyone interested in learning digital marketing fundamentals

Course Outline

Digital Marketing Fundamentals

Module 1: Digital Marketing Fundamentals

Introduction to digital marketing concepts, marketing funnels, customer journey mapping, and digital marketing strategy development.

Search Engine Optimization

Module 2: Search Engine Optimization (SEO)

Keyword research, on-page SEO, technical SEO, link building, local SEO, and SEO analytics and reporting.

Social Media Marketing

Module 3: Social Media Marketing

Social media strategy, content creation for social platforms, community management, paid social advertising, and social media analytics.

Content Marketing

Module 4: Content Marketing

Content strategy development, blog writing, video content creation, infographic design, and content distribution strategies.

PPC Advertising

Module 5: Pay-Per-Click (PPC) Advertising

Google Ads, Facebook Ads, LinkedIn Ads, campaign setup and management, bidding strategies, and conversion tracking.

Email Marketing

Module 6: Email Marketing

Email list building, campaign design, automation workflows, A/B testing, and email marketing analytics.

Web Analytics

Module 7: Web Analytics & Reporting

Google Analytics, Google Tag Manager, data analysis, KPI tracking, and creating comprehensive marketing reports.

Digital Strategy

Module 8: Digital Strategy & Planning

Integrated digital marketing campaigns, budget allocation, ROI optimization, and long-term strategic planning.

Additional Course Details

Certification & Benefits:

  • Professional Digital Marketing Certification upon completion
  • Portfolio of real-world projects
  • Access to exclusive digital marketing tools and resources
  • Networking opportunities with industry professionals
  • Career support and job placement assistance
  • Lifetime access to course materials and updates

Tools & Technologies Covered:

  • Google Analytics, Google Ads, Google Search Console
  • Facebook Business Manager, Instagram Ads, LinkedIn Campaign Manager
  • SEMrush, Ahrefs, Moz Pro for SEO tools
  • Mailchimp, Constant Contact for email marketing
  • HubSpot, Hootsuite, Buffer for social media management
  • Canva, Adobe Creative Suite for content creation

Prerequisites:

No prior digital marketing experience is required. Basic computer skills and internet proficiency are recommended. A passion for marketing and willingness to learn are the most important prerequisites.

Industry Tools & Technologies

Master the tools that drive digital marketing success

Digital Marketing Tools

Hands-on training with industry-standard digital marketing tools and platforms